How to Use LinkedIn Lead Gen Form Ads

We all know how LinkedIn works and what it is about. Today, we will talk about how to use LinkedIn lead gen form Ads. 

Lead Generation Forms: 

Lead Gen Forms basically form from which you can generate leads through a call-to-action button. Therefore, these are templates that can be affixed to a single image, carousel image, video, message, or conversation ad to collect information from the user. 

Why are “Lead Gen” forms important? 

Nevertheless, lead Gen forms are very important for Lead Generation companies as they are one of the methods to generate leads. By “Lead Gen” form you can attract prospects and can turn them into your customers. 

Collecting contact information from potential clients is the vital first step to growing your audience, and, with it, your business.

Why Use LinkedIn Lead Gen Form Ads?

However, LinkedIn ads are costly so you want to do everything possible to keep performance high and costs low. For example, when you send someone to a landing page, you introduce a lot of steps and add friction that can lower your overall conversion rate. LinkedIn lead gen form ads can help you reduce that friction and get the highest conversion rates possible.

LinkedIn makes it simple for people to become a lead by pre-filling the fields on the lead gen form with their personal data. All they have to do is hit Submit. We will talk about the process below.

Let’s talk about how you can use the LinkedIn Lead Generation form:

Create your Campaign Manager account

Determine your objective

Launch your campaign

Let’s discuss the process below: 

1. Campaign Manager is LinkedIn’s all-in-one advertising platform. You’ll be able to set up ad accounts, run campaigns, and control your budget. All you need is a LinkedIn account to get started.
2. Whether you’re focused on lead generation or brand awareness, selecting your objective is the first step to helping us streamline and customize your campaign creation.
3. Once you’ve selected an objective, you’ll be guided to build an audience, set a budget, and upload an ad creative. The final steps are to set up your payment details and launch your campaign!

How Do I Create a Lead Generation Campaign on LinkedIn?

• Sign in to Campaign Manager
• Click the correct account name
• Click the Account Assets dropdown and select Lead Gen Forms
• Click Create form. Activate to view larger images
• Complete the sections you’d like to include in your form
• Click Create

What Is a Lead Generation Campaign?

A Lead Generation Campaign is a process of capturing an exciting interest in a service or product to develop leads. Moreover, this includes a strategy using a particular media source and an offer to create inbound leads. 

Nurturing: Some leads qualify early on, while others may take more time. You’ll have to keep holding them and nurturing them. 

How Do I Get More Leads on LinkedIn Ads?

• Make sure your business profiles have a strong LinkedIn presence
• Create an influential LinkedIn Page for your business
• Post relevant content and updates
• Join LinkedIn groups your clients and customers are in
• Use paid products to ensure your content reaches your intended audience

How Do I Optimize Lead Gen Ads on LinkedIn?

1. Have something valuable to offer
2. Integrate your CRM to follow up with leads right away
3. Give your form a useful, systematic name
4. Treat the LinkedIn lead gen form text fields like a landing page
5. Balance volume and quantity
6. Leverage hidden fields if you need to
7. Tag your landing page URL with proper UTM tags
8. Give users two ways to get their information
9. Use the LinkedIn Website Demographics feature

Have something valuable to offer:

Make sure the product/service that you’re offering is attractive and adds value for your buyers/prospects. As there is huge competition in the market so your product/service has to stand out from the ordinary to lure consumers. 

Integrate your CRM to follow up with leads right away:  

LinkedIn might allow you to directly integrate with your CRM for lead gen ads submissions. Although you can manually export your leads, we highly recommend you integrate your CRM.

It will make life so much easier. First, it will save you the time of logging in and manually exporting leads regularly.

Second, these B2B leads can start working their way into your nurture flows immediately. There’s nearly no lag time between when the user fills out the form to when they’re now part of whatever follow-up sequence any other user would be after filling out the form directly on your site.

Here is more information on how you can link your CRM and LinkedIn depending on the platform you use.

Give your form a useful, systematic name:

Always try using alluring and enticing names in your forms. Your prospects/consumers should understand what the form is about and what it means. It should look and sound simple but informative. 

Treat the LinkedIn lead generation form text fields like a landing page:

Make the users end up going to your website until the confirmation page, it’s important to treat the form text itself as if it’s the landing page. Use the “Offer Headline” and “Offer Details” sections of the lead gen form to tell the user what benefit they’ll get from filling out the form. Once they get to know the advantages they’ll be receiving then they’ll be more interested in your business. 

Balance volume and quantity:

Always try to balance out the questions and answers in the forms. Ask more questions, leverage the custom questions, force the user to type something in, and don’t use all “autofill” questions as sometimes they might not be correct and it will lead to nowhere. 

Thus, we suggest you keep the questions relevant and to the point. Unnecessary lengthiness can make it irritating for the user and they might opt out. 

Leverage hidden fields if you need to:

Furthermore, leverage your fields. Leveraging your fields helps allow you to pass additional information into your CRM that isn’t directly found within the form. These are GREAT for tracking sources, targeting, creativity, and more in your CRM as we do for landing page visits.       

Tag your landing page URL with proper UTM tags:

However, through LinkedIn lead gen ads users can fill out your form without ever visiting your landing page. Also, there are some ways they can and if they do, you should be ready to tag them just as you would if you were running regular sponsored content campaigns.

LinkedIn has you add a landing page to send users to your website. This could either be to get the information they just filled out the form for or it could be just to give them more information about your business.

Either way, treat this just as a normal landing page and add all applicable UTM tags so you can create retargeting audiences and track performance.

Give users two ways to get their information:

Moreover, always remember not every user has a similar sort of mindset. Each user is different and has different views regarding ads so they engage differently with your content strategy. 

We encourage you to give them multiple ways to engage with your offer.

The first is to give the website link (if available) and the landing page URL in the Confirmation we discussed above. This way, if they want the content right away they can click through the URL and get it.

Use the LinkedIn Website Demographics feature:

Furthermore, LinkedIn’s demographic feature is great for segmenting ads. Therefore, LinkedIn Campaign Manager is very helpful it allows you to segment ads according to each prospect/visitor. Segmenting ads helps you to put up ads based on their job function, company, company size, and more. 

Head here to learn more about using LinkedIn Website Demographics to improve your ad performance.

To Wrap it Up –

To sum up, we have discussed how LinkedIn Lead Gen Form Ads work and how you can optimize them. They can be a great way to get higher conversion rates out of the already expensive audience. However, we hope our tips and suggestions can be helpful to you. There are more articles like these on our blog, one such is “How To Get Leads On LinkedIn.” Check it out!

Thank you for being with us and we wish you all the best!