Real Estate Leads Cost

How Much Do Real Estate Leads Cost?

In this article, we’ll talk about how much real estate leads cost and whether it is a wise decision to purchase them or not. Paid leads obtained through marketplace platforms can easily cost $20 to $80, or $100 to $1,000 on a monthly basis. Hence, your market needs to analyze these sites in terms of the conditions that control their use and how they will affect it. Besides, the real estate leads that are obtained through paid portals typically have high intent.

Real Estate Leads Cost
Real Estate Leads Cost

What is a Real Estate Lead?

The names and contact details of prospective clients are known as “real estate leads.”

How Much Do Real Estate Leads Cost?

Apart from brokers who charge more than $80 per lead, residential and apartment real estate agents each charge a cost of less than $50 for leads under $50, while agents for homes for sale typically make less than $60 for leads under $80.

How Much Should I Pay For a Lead?

Company Revenue Cost per Lead on Average
$500 M + $ 429
$500 M + $ 179
$1 M – $10 M $ 185
< $1 M $ 166


Is it Worth Buying Real Estate Leads?

Considering the funds you may invest in real estate leads to another expense in your overall operating budget. It is certainly beneficial if this investment generates a profit for your company since it means you make more than you spend.

Prospects can find you when they are searching to buy a house by purchasing real estate leads. In this case, an agent will uncover many lead-generating prospects when using web recommendations for real estate combined with other means of lead generation.

How Much Should One Spend On Real Estate Leads? How Much Do Real Estate Leads Cost? 

Although it might strike you as a surprise, most real estate professionals spend more than $500 a month on lead creation, according to the State of Leads report. The majority of people spend between $500 and $1000 each month, although some people (more than 10%) spend over $10,000.

Delprete asserts that a Zillow lead typically costs between $20 and $220, or $55 and $400. An agent claims that he regularly spends $10,000 on Move and Zillow’s lead generation.

Real Estate Leads Cost

For 2020, an average cost per lead of $198 has been calculated. Therefore, the depth of your target audience, the industry, and of course, the level of sectoral competition all have a significant impact on CPL.

Average Real Estate Leads Cost by Industry.

Industry Cost per Lead on Average
Non-Profits $ 31
Business Services $ 132

Does Paying for Leads Work?

Hot leads can be available before you start charging a fee. However, it should be noted that lead purchases can be expensive and have questionable outcomes. The biggest issue arises from the lack of product exclusivity. A lead-selling service doesn’t make money if it exclusively sells leads to one company.

What is the Best Real Estate Lead Source?

  • Best Overall: Market Leader.
  • Runner-Up, Best Overall: BoldLeads.
  • Best for Automation: Zurple.
  • You should hire a Zillow Premier Agent if you are interested in finding buyers.
  • Listings from offices are the best way to get their attention.
  • The best CRM to use on social media: Zoho CRM.
  • Best Price: REDX.

How Do You Get Many Leads in Real Estate?

  • Use Facebook lead generation ads and captivating creatives:

Like regular advertisements, Facebook lead-generation ads appear in your target’s timeline. But Facebook lead advertising features a simple form that consumers can complete without leaving the platform, as opposed to sending users to a landing page. Besides, according to numerous studies, the fewer steps individuals must take to take advantage of your offer, the better.

Here’s how to use Facebook lead-generation advertisements to create real estate leads:

  • Use captivating content:

Your content should be successful in stopping people in their tracks, whether you choose a video or an image. Take a look at this illustration from the Corcoran group. It uses concise language that is convincing as well as a clear CTA.

  • Stick to five form fields or less:

On the contrary, one of the case studies in this article describes how Realestatebees, a real estate Martech business, increased the lead form conversion rate from 3 percent to 11 percent by using a shorter website form.

Next, when someone clicks on a lead generation ad’s CTA, Facebook automatically fills out the form with the necessary data. After all, this is a quick and effective method of generating new leads for your real estate company.

  • Create video testimonials:

95 percent of people claim that reviews, whether favorable or unfavorable, affect their choice to make a purchase.

Therefore, your reputation will rise with video testimonials. It’s the most effective way to use social proof to increase sales. That is due to the fact that word-of-mouth advertising is more persuasive with prospects than self-promotion.

In fact, two out of three consumers believe they’d be more likely to buy something after watching a video testimonial showing how a company, good, or service has benefited someone else.

However, you need to use video testimonials in a more deliberate manner. Nevertheless, these endorsements can be added to your website’s homepage to give it character and increase interest in your company. But if you’re serious about generating new leads, you must post your video testimonials on social media.

Ask for Referrals from Past Clients

What’s more, is that you’ll get some of your best customers through recommendations. Referred clients are easier to get and are more likely to stay with you. A recommended customer’s lifetime value is actually 16% more than a non-referred customer’s. The issue is that, unless you ask your previous clients are unlikely to provide referrals. Only 29% of satisfied consumers unpromptedly recommend others.

Lastly, always try to satisfy your past clients by nurturing them and following up with them, as referrals are one of the quickest ways to get new leads. Go through this article to get more insight into how much real estate leads cost. 


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